42%
of startups fail by
Building something nobody wanted.
Not "the team was lazy" — the assumption was unchecked. Discovery is what stops you betting the company on a guess.
Product Discovery & MVP
From napkin to launched MVP in 6 weeks.
Sharp discovery. Opinionated design. Ruthless scope. Validate fast, iterate faster, ship what matters — and burn nothing on the features that didn't.
0 wk
MVP timeline
0%
Retention · D7
$0
Burned on wrong feature
01 · Napkin sketch
Wireframe · v0.2
02 · Wireframe
03 · Hi-fi design
04 · Live MVP
90% of MVPs are solved features for unvalidated problems.
By the time you find out nobody wanted it, you've burned six months and a third of the seed round.
6.4 mo
average "first MVP"
Is twice as long as it needs to be.
Scope drifts because no one drew a line. We draw the line in week one and defend it like a contract.
68%
of features
Are never used after launch.
We cut the 68% before they're built. Your MVP ships smaller, faster, and with the parts users actually open.
The whole roadmap. One screen.
Six milestones, six deliverables, six decisions. Hover any week to see what lands, who's on it, and what the artifact looks like.
01
Week 01
SKETCH
Discover
PM · Strategy · Research
02
Week 02
WIREFRAME
Define scope
PM · Design
03
Week 03
HI-FI · CLICKABLE
Prototype
Design · Lead Eng
04
Week 04
CORE · API
Build core
2 Eng · QA
05
Week 05
BETA · CLOSED
Test with 12 users
PM · QA · Customer
06
Week 06
LIVE · INSTRUMENTED
Launch
Full team
STAGE: Discover·ARTIFACT: User interviews·DECISION: Validate / pivot
Four phases. No backtracking.
Each phase ends with a decision: continue, pivot, or kill. You always know what you're funding next week.
01
Week 1Discover
Interviews, jobs-to-be-done mapping, opportunity-solution tree. Find the actual problem before solving anything.
02
Weeks 2–3Define
Scope wedge, hi-fi flows, clickable prototype. The narrowest possible product that still solves the problem.
03
Weeks 4–5Build
Sprint to working product. Daily Vercel previews. Demo every Friday — real working software, not slide decks.
04
Week 6Launch
Instrumented from minute one. Mixpanel funnels live, retention dashboards live, feedback loop on. Day 1 is data day.
Everything the scope wedge demands.
Research, strategy, design, eng, instrumentation — under one roof, one timeline, one number to call.
Discovery artifacts — every week leaves a trail.
Interviews, personas, opportunity trees, scope wedges, hi-fi screens — every milestone produces an artifact you keep, even if we go separate ways.
Customer interviews
10–15 calls in week one. Real users, real problems. We bring the script, you bring the access.
Hi-fi prototype
Clickable Figma in week 3. Real copy, real screens. Demo to your board before a line of code.
Day-1 analytics
PostHog, Mixpanel, custom funnels. You see real users on day 1, not in month 3.
Fast stack
Next.js + Supabase + Vercel. From repo init to deployed in one afternoon. Boring on purpose.
Closed beta in week 5
12 hand-picked users, 5-day cycle. Real retention numbers before launch day.
Launch playbook
Product Hunt, Twitter, HN — copy and assets ready before you ask.
The fastest path from whiteboard to live URL.
Tools chosen for speed and revertibility, not for the resume.
Research & design
FigmaMazeNotionDovetailLoom
Build
Next.jsSupabaseVercelStripeResendTanStack
Measure
PostHogMixpanelLinear
Discovery, honest comparison.
| D1VERSY | Solo founder | Strategy consultancy | Generic agency | |
|---|---|---|---|---|
| Time to validated MVP | 6 weeks | 6 months | slide deck only | 4 months |
| User interviews actually done | ● | ◐ | ● | ○ |
| Working code at end | ● | ◐ | ○ | ◐ |
| Decision gate every 2 weeks | ● | ○ | ◐ | ○ |
| Day-1 analytics wired | ● | ○ | ○ | ◐ |
Six weeks. Real launches.
AI
AI sales-coach for B2B reps
⤷ 5-week MVP, 230 sign-ups week-1, 38% week-4 retention.
AISaaSNext.js
View case →LG
Logistics mobile-first dispatcher
⤷ 6-week MVP, validated with 5 fleet customers, $180K ARR closed pre-launch.
LogisticsRNSupabase
View case →ED
EdTech micro-courses platform
⤷ 4-week pivot from a failed v1, 12K paid users in 90 days.
EdTechWebStripe
View case →You have an idea. Let's prove it.
30-minute discovery call. We'll tell you in the call whether 6 weeks is enough — and what the scope wedge has to look like.